Pride, William M., <br/><br/>
Pride-Ferrell foundations of marketing / 
 Foundations of marketing 
William M. Pride, O.C. Ferrell. 
 - Boston :  Houghton Mifflin,  c2004. 
 - xviii, 478 p.  :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0618251510 (student ed.)  TZS 15,000 0618251502 (exam copy) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.822 PRI