TY - BOOK AU - Hawkins,Del I. AU - Tull,Donald S. TI - Essentials of marketing research SN - 9780023518317 U1 - 658.83 HAW PY - 1994/// CY - New York, Toronto PB - Macmillan publishing KW - Marketing research N1 - Portions of this book are taken from: Marketing research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993; Includes bibliographical references and indexes ER -