TY  - BOOK
AU  - Maclaran,Pauline
AU  - Saren,Michael
AU  - Tadajewski,Mark
TI  - Marketing theory
SN  - 1847870007 (cased)
U1  - 658.8001 MAR 
PY  - 2008///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Marketing
KW  - Marketing--Philosophy
N1  - Includes references; v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation
ER  -