TY  - BOOK
AU  - Walters,Sherwood George
AU  - Sweet,Morris L.
AU  - Snider,Max D.
TI  - Marketing management viewpoints : : commentary and readings
SN  - NA
U1  - 658.8WAL 
PY  - 1970///
CY  - Cincinnati : 
PB  - South-western Pub. Co.
KW  - Marketing
KW  -  Marketing gestion
KW  -  Marketing management
N1  - First published in 1962 under title: Readings in marketing; Includes bibliographical references
ER  -