Walters, Sherwood George, <br/><br/>
Marketing management viewpoints :   commentary and readings 
/ S. George Walters, Morris L. Sweet and Max D. Snider. 
 - 2d ed. 
 - Cincinnati :   South-western Pub. Co.,  c1970 
 - viii, 536 p. :   ill.  24 cm. 
<br/><br/> First published in 1962 under title: Readings in marketing. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/> Marketing gestion<br/> Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8WAL