TY  - ART
AU  - Walker Orville C.
AU  - Boyd Harper W. 
AU  - Larréché Jean-Claude 
TI  - Marketing strategy : : planning and implementation
SN  - 9780256090055
U1  - 658.8 WAL 
PY  - 1992///
CY  - Homewood
PB  - Irwin, 
KW  - Marketing Management
N1  - Includes index; Sect. 1: Introduction to Strategy. 1: The strategic role of marketing. 2: Corporate strategy decisions. 3: Business strategies and their marketing implications
Sect. 2: Opportunity Analysis. 4: Environmental analysis. 5: Industry dynamics and strategic change. 6: Market targeting. 7: Positioning decisions
Sect. 3: Formulating Marketing Strategies. 8: Marketing strategies for new-market entries. 9: Strategies for growth markets. 10: Strategies for mature and declining markets. 11: International marketing strategy
Sect. 4: Implementation and Control. 12: Implementing business and marketing strategies. 13: Controlling marketing strategies and programs
Epilog: Card wars: Competition heats up in the credit-card industry
Appendix: Major sources of competitive intelligence and the marketplace
Sect. 5: The Samar Case. SAMAR: Strategic allocation of marketing resources
UR  - https://hdl.loc.gov/loc.wdl/wdl.3074
ER  -