Walker Orville C. <br/><br/>
Marketing strategy :   planning and implementation 
/ Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché 
 - Homewood :  Irwin,   1992. 
 - xxiv, 503 p. :   ill. ;  24 cm. 
 - Irwin series in marketing .
<br/><br/>Includes index. 
<br/><br/>Sect. 1: Introduction to Strategy. 1: The strategic role of marketing. 2: Corporate strategy decisions. 3: Business strategies and their marketing implications<br/>Sect. 2: Opportunity Analysis. 4: Environmental analysis. 5: Industry dynamics and strategic change. 6: Market targeting. 7: Positioning decisions<br/>Sect. 3: Formulating Marketing Strategies. 8: Marketing strategies for new-market entries. 9: Strategies for growth markets. 10: Strategies for mature and declining markets. 11: International marketing strategy<br/>Sect. 4: Implementation and Control. 12: Implementing business and marketing strategies. 13: Controlling marketing strategies and programs<br/>Epilog: Card wars: Competition heats up in the credit-card industry<br/>Appendix: Major sources of competitive intelligence and the marketplace<br/>Sect. 5: The Samar Case. SAMAR: Strategic allocation of marketing resources 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780256090055  TZS 40,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 WAL