TY  - BOOK
AU  - Msangi Timon M.
TI  - Element of marketing management : : a practical approach
SN  - 9976604238
U1  - 658.8009678 MSA 
PY  - 2007///
CY  - Dar es Salaam : 
PB  - Dar es Salaam University Press
KW  - Marketing
KW  - Marketing research
KW  - Marketing strategy
N1  - Includes bibliographical references and index
ER  -