Kent, Raymond A. <br/><br/>
Marketing research in action / 
Raymond A. Kent. 
 - London ;  New York :  Routledge,  1993. 
 - xv, 367 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [352]-354) and index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0415067596  TZs 53,047/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Great Britain.
<br/><br/><label>Dewey Class. No.: </label>658.8 KEN