Johansson, Johny K. Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 4th ed. - Boston : McGraw-Hill Irwin, c2006. - xvi, 647 p. : ill. ; 29 cm. - McGraw-Hill/Irwin series in marketing . Includes bibliographical references and index. ISBN: 0072961805 (alk. paper) TZS 10,000 Subjects--Topical Terms: Export marketing.Export marketing Dewey Class. No.: 658.84 JOH