TY  - BOOK
AU  - Eliashberg,Jehoshua
AU  - Lilien,Gary L.
TI  - Marketing
SN  - 0444889574 (acidfree paper)
U1  - 658.8 MAR 
PY  - 1993///
CY  - Amsterdam, New York
PB  - North-Holland
KW  - Marketing
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -