Marketing / 
edited by J. Eliashberg, G.L. Lilien. 
 - Amsterdam ;  New York :  North-Holland,  1993. 
 - xiv, 895 p. :  ill. ;  25 cm. 
 - Handbooks in operations research and management science ;  v. 5 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0444889574 (acidfree paper)  TZS 13135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR