Churchill, Gilbert A. <br/><br/>
Marketing :  creating value for customers / 
Gilbert A. Churchill, Jr., J. Paul Peter. 
 - Burr Ridge, Ill. :  Irwin,  c1995. 
 - xxxii, 703 p. :  col. ill., col. maps ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 655-674) and indexes. 
<br/><br/><label>ISBN: </label>0256125392  TZS 55000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing communications <br/>Distribution channels 
<br/><br/><label>Dewey Class. No.: </label>658.8 CHU