TY  - BOOK
AU  - Keegan, Warren
AU  - Moriarty, Sandra
AU  - Duncan, Tom
TI  - Marketing
SN  - 0137197179
U1  - 658.8 KEE 
PY  - 1992///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - Marketing communication
N1  - Includes bibliographical references and index
ER  -