Keegan, Warren Marketing / Warren Keegan, Sandra Moriarty [and] Tom Duncan - Englewood Cliffs: Prentice Hall, 1992. - xxiv, 904p. : ill. ; 27 cm Includes bibliographical references and index ISBN: 0137197179 TZS 65000/= Subjects--Topical Terms: Marketing communication Dewey Class. No.: 658.8 KEE