Marketing management and administrative action 
/ compiled by Steuart Henderson Britt , Harper W. Boyd  
 - 4th ed. 
 - New York :  McGraw-Hill,   ©1978 
 - xi, 466 p. :   ill. ;   24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes references. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781861525932  TZS 100,395.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR