TY  - BOOK
AU  - Drummond,Graeme
AU  - Ensor,John
TI  - Strategic marketing: planning and control 
SN  - 0750652365
U1  - 658.8 DRU 
PY  - 2001///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Marketing management
KW  - Marketing planning
KW  - Marketing--Decision making
N1  - Published in association with The Chartered Institute of Marketing; Includes index; The strategic perspective	
Part one: Strategic analysis - External analysis	
Competitive intelligence	
Segmentation	
Internal analysis	
Developing a future orientation	
Part two: Formulation of strategy - Strategic intent	
Strategy formulation	
Targeting, positioning and brand strategy	
Product development and innovation	
Alliances and relationships	
The strategic marketing plan	
Part three: Strategic implementation - Strategic implementation	
Control	
Mini cases
ER  -