Drummond, Graeme. <br/><br/>
Strategic marketing :  planning and control / 
Graeme Drummond and John Ensor. 
 - 2nd ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  c2001. 
 - xiv, 304 p. :  ill. ;  25 cm. 
<br/><br/> Published in association with The Chartered Institute of Marketing. 
<br/><br/>Includes index 
<br/><br/>The strategic perspective	<br/>Part one: Strategic analysis - External analysis	<br/>Competitive intelligence	<br/>Segmentation	<br/>Internal analysis	<br/>Developing a future orientation	<br/>Part two: Formulation of strategy - Strategic intent	<br/>Strategy formulation	<br/>Targeting, positioning and brand strategy	<br/>Product development and innovation	<br/>Alliances and relationships	<br/>The strategic marketing plan	<br/>Part three: Strategic implementation - Strategic implementation	<br/>Control	<br/>Mini cases. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0750652365  TZs.28813.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management<br/>Marketing planning<br/>Marketing--Decision making
<br/><br/><label>Dewey Class. No.: </label>658.8 DRU