TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Rudelius,William
TI  - Marketing: the core 
SN  - 9780073381060 
U1  - 658.8 KER 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 447-467) and indexes
UR  - http://www.loc.gov/catdir/toc/ecip0827/2008039064.html
ER  -