TY - BOOK AU - Kerin,Roger A. AU - Hartley,Steven William AU - Rudelius,William TI - Marketing SN - 9780073404721 U1 - 658.8 KER PY - 2009/// CY - Boston PB - McGraw-Hill/IRWIN KW - Marketing N1 - Previous ed. entered under title; Includes index UR - http://www.loc.gov/catdir/toc/ecip089/2008002053.html UR - http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html ER -