Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley and William Rudelius. 
 - 9th ed. 
 - Boston :  McGraw-Hill/IRWIN,  c2009. 
 - xlvii, 742 p. :  col. ill., map, charts ;  29 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Previous ed. entered under title. 
<br/><br/>Includes index. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780073404721   TZS 10,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KER