TY  - BOOK
AU  - Upshaw,Lynn B.
TI  - Building brand identity: a strategy for success in a hostile marketplace 
SN  - 047104220X
U1  - 658.8 UPS 
PY  - 1995///
CY  - New York
PB  - J. Wiley
KW  - Brand name products
KW  - Brand identity
N1  - Series statement from jacket; Includes bibliographical references (p. 330-341) and index
UR  - http://www.loc.gov/catdir/bios/wiley042/95017302.html
UR  - http://www.loc.gov/catdir/description/wiley033/95017302.html
UR  - http://www.loc.gov/catdir/toc/onix04/95017302.html
ER  -