Upshaw, Lynn B., <br/><br/>
Building brand identity :  a strategy for success in a hostile marketplace / 
Lynn B. Upshaw. 
 - New York :  J. Wiley,  c1995. 
 - xiv, 354 p. :  ill. ;  25 cm. 
 - [New directions in business] .
<br/><br/> Series statement from jacket. 
<br/><br/>Includes bibliographical references (p. 330-341) and index. 
<br/><br/><label>ISBN: </label>047104220X  TZS 2782/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand identity
<br/><br/><label>Dewey Class. No.: </label>658.8 UPS