TY  - BOOK
AU  - Adcock, Dennis 
AU  -  Halborg, Al
AU  - Ross, Caroline 
TI  - Marketing: principles and practice
SN  - 027364677X
U1  - 658.8 ADC 
PY  - 2001///
CY  - Harlow
PB  - Financial Times/Prentice Hall, 
KW  - Marketing management
N1  - Includes index
ER  -