Adcock, Dennis  <br/><br/>
Marketing :  principles and practice 
/ Dennis Adcock, Al Halborg and  Caroline Ross 
 - 4th ed. 
 - Harlow :  Financial Times/Prentice Hall,    2001 
 - xiii, 534 p. :   some col. ill. ;   25 cm 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>027364677X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 ADC