TY  - BOOK
AU  - Abell, Derek F.
AU  -   Hammond, John S.
TI  - Strategic market planning: problems and analytical approaches
SN  - 0138510490
U1  - 658.8 ABE 
PY  - 1979///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Marketing management
KW  - Marketing Management Case studies
N1  - Includes index
ER  -