Abell, Derek F. <br/><br/>
Strategic market planning :  problems and analytical approaches 
/ Derek F. Abell, John S. Hammond 
 - Englewood Cliffs:  Prentice-Hall,  ©1979 
 - xii, 527 p. :  ill. ;  24 cm 
<br/><br/>Includes index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0138510490  TZs 5,384/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing Management Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 ABE