Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman and Leslie Lazar Kanuk. 
 - 7th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2000. 
 - 1 v. (various pagings) :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0130841293  TZS 30,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH