TY  - BOOK
AU  - Adreasen, Alan R.
AU  - Kotler, Philip 
TI  - Strategic marketing for nonprofit organizations
SN  - 978032345545
U1  - 658.8 AND 
PY  - 2008///
CY  - Upper Saddle River
PB  - Pearson/Prentice Hall, 
KW  - Marketing
KW  - Strategic Management
N1  - Includes bibliographical reference and index
ER  -