TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A. 
TI  - Business market management: understanding, creating and delivering value
SN  - 9788131708064
U1  - 658.8 AND 
PY  - 2004///
CY  - New Delhi
PB  - Pearson
KW  - Business
KW  - Marketing management
N1  - Includes index
ER  -