Anderson, James C. <br/><br/>
Business market management :  understanding, creating and delivering value 
/ James C. Anderson and James A. Narus 
 - New Delhi :  Pearson,  c2004 
 - 480 p. :  ill. ;  26 cm 
<br/><br/>Includes index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9788131708064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 AND