TY  - BOOK
AU  - Rajagopal
TI  -  Marketing management : : text and cases
SN  - 8125907734
U1  - 658.8 RAJ 
PY  - 2000///
CY  - New Delhi
PB  - Vikas Pub. House
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 298 - 299) and index
ER  -