Rajagopal <br/><br/>
Marketing management :   text and cases 
/ Rajagopal 
 - New Delhi :  Vikas Pub. House,  ©2000. 
 - xvii, 303 p. :   ill. ;   24 cm. 
<br/><br/>Includes bibliographical references (p. 298 - 299) and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>8125907734  TZS 83.07 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8 RAJ