TY  - BOOK
AU  - Crane,Frederick G.
TI  - Marketing for entrepreneurs: concepts and applications for new ventures 
SN  - 9781412953467 (cloth)
U1  - 658.8 CRA 
PY  - 2010///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Marketing
KW  - Small business marketing
N1  - Includes bibliographical references and index; Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan
ER  -