Baker, Michael J. Marketing : an introductory text / Michael J. Baker - 4th ed. - Basingstoke: Macmillan, 1985 - xxii, 503 p. : 23 cm. Includes index eng. ISBN: 9780333391006 TZs 2950/= Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 BAK