TY  - BOOK
AU  - Thomas,Robert J.
TI  - New product development: managing and forecasting for strategic success 
SN  - 0471572268 
U1  - 658.575 THO 
PY  - 1993///
CY  - New York
PB  - J. Wiley
KW  - Product management
KW  - New products Development
KW  - Marketing
N1  - Includes bibliographical references (p. 319-338) and indexes
N2  - Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team
UR  - http://www.loc.gov/catdir/description/wiley034/93015395.html
UR  - http://www.loc.gov/catdir/toc/onix05/93015395.html
ER  -