TY  - BOOK
AU  - Sastry B. V. H. Kameswara
TI  - Marketing management
SN  - 9788188818303
U1  - 658.8 SAS 
PY  - 2009///
CY  - Jodhpur : 
PB  - J. V. Publishing House, 
KW  - Marketing
KW  - India
KW  - Market segmentation
N1  - Includes bibliographic references
ER  -