Sastry B. V. H. Kameswara Marketing management / B. V. H. Kameswara Sastry - Jodhpur : J. V. Publishing House, c2009 - ca x, 276 p. : ill. ; 24 cm Includes bibliographic references ISBN: 9788188818303 Subjects--Topical Terms: Marketing--IndiaMarket segmentation Dewey Class. No.: 658.8 SAS