Advertising and promotion : an integrated marketing communications perspective /
George E. Belch, Michael A. Belch.
- 6th ed.
- Boston : McGraw-Hill, c2004.
- xxvi, 779, [67] p. : col. ill. ; 28 cm.
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. EN1-EN25) and index.
0072536764 (alk. paper) TZS 45,000 0071214380 (international : alk. paper)
Advertising. Sales promotion. Communication in marketing.