Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 6th ed. - Boston : McGraw-Hill, c2004. - xxvi, 779, [67] p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. EN1-EN25) and index.

0072536764 (alk. paper) TZS 45,000 0071214380 (international : alk. paper)


Advertising.
Sales promotion.
Communication in marketing.

659.1 BEL