Schiffman, Leon G.
Consumer behavior/
Leon G. Schiffman and Leslie Lazar Kanuk
- New Delhi: Prentice-Hall of India, 2008.
- xviii, 561 [153]p. : ill. ; 25 cm
Includes bibliographical references and index
9788120330863 TZS 17920.67/=
Consumer motivation
658.834 SCH