TY  - BOOK
AU  - Clow Kenneth E. 
AU  - Baack Donald 
TI  -  Integrated advertising, promotion, and marketing communicaitons
SN  - 9788131709962
U1  - 659.1 CLO 
PY  - 2009///
CY  -  New Delhi
PB  - Pearson
KW  - Advertising
N1  - Includes index
ER  -