Clow Kenneth E.  <br/><br/>
Integrated advertising, promotion, and marketing communicaitons / 
Kenneth E. Clow, Donald Baack 
 - 3rd ed. 
 - New Delhi :  Pearson ,  c 2009. 
 - 537 p . :   ill . ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9788131709962  TZS 19381.01 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO