TY  - BOOK
AU  - Bruhn,Manfred
TI  - Relationship marketing: management of customer relationships 
SN  - 0273676016
U1  - 658.812 BRU 
PY  - 2003///
CY  - Harlow, England, New York
PB  - Pearson Education/Financial Times
KW  - Customer relations
KW  - Customer relations Management
N1  - Includes bibliographical references (p. 267-283) and index
N2  - Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge."--BOOK JACKET
ER  -