Bruhn, Manfred. <br/><br/>
Relationship marketing :  management of customer relationships / 
Manfred Bruhn. 
 - Harlow, England ;  New York :  Pearson Education/Financial Times,  c2003. 
 - xxi, 289 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 267-283) and index. 
<br/><br/> Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge."--BOOK JACKET 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0273676016  TZs.30000/- 9780273676010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Customer relations Management
<br/><br/><label>Dewey Class. No.: </label>658.812 BRU