Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault,  Joseph P. Cannon and E. Jerome McCarthy. 
 - 17th ed. 
 - Boston :  McGraw-Hill Irwin,  c2009. 
 - xxxvii, 758 [34] p. :  col. ill. ;  29 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Marketing's value to consumers, firms, and society<br/>Marketing strategy planning<br/>Evaluating opportunities in the changing marketing environment<br/>Focusing marketing strategy with segmentation and positioning<br/>Demographic dimensions of global consumer markets<br/>Final consumers and their buying behavior<br/>Business and organizational customers and their buying behavior<br/>Improving decisions with marketing information<br/>Elements of product planning for goods and services<br/>Product management and new-product development<br/>Place and development of channel systems<br/>Distribution customer service and logistics<br/>Retailers, wholesalers, and their strategy planning<br/>Promotion : introduction to integrated marketing communications<br/>Personal selling and customer service<br/>Advertising and sales promotion<br/>Pricing objectives and policies<br/>Price setting in the business world<br/>Implementing and controlling marketing plans : evolution and revolution<br/>Managing marketing's link with other functional areas<br/>Ethical marketing in a consumer-oriented world : appraisal and challenges<br/>Appendix A: Economics fundamentals<br/>Appendix B: Marketing arithmetic<br/>Appendix C: Career planning in marketing<br/>Video cases<br/>Cases<br/>Computer-aided problems 
<br/><br/><label>ISBN: </label>9780073381053 (alk. paper)  TZs.10000/- 0073381055 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Managing marketing<br/>Creating marketing plan
<br/><br/><label>Dewey Class. No.: </label>658.8 PER