TY  - BOOK
AU  -  Van Gelder, Sicco
TI  -  Global brand strategy : : Unlocking brand potential across countries, cultures & markets
SN  - 0749442131
U1  - 658.827 GEL 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page, 
KW  - Export marketing
KW  - Branding
KW  - Brand name products
N1  - Includes index
ER  -