Van Gelder, Sicco <br/><br/>
Global brand strategy :   Unlocking brand potential across countries, cultures & markets 
/ Sicco Van Gelder 
 - New Delhi :  Kogan Page,   c2004 
 - xii, 260 p. :  iil. ;  23 cm. 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0749442131  TZS 13,180.244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Branding<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 GEL