Strategy : analysis and practice
/ John McGee, Howard Thomas and David Wilson
- Berkshire : McGraw-Hill, Maidenhead, c2005
- 804.[16] p. : ill.: 26cm
Includes index
Useful for undergraduate and MBA students taking a strategic management, corporate strategy, or business policy module, this book provides students with an understanding of core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. It explores contemporary topics such as risk management.
eng
9780077107055 TZs.50000/-
Strategic planning Business planning Organizational change Knowledge management