TY - BOOK AU - Keller, Kevin Lane TI - Strategic brand management : : building, measuring, and managing brand equity SN - 9788120335400 U1 - 658.4012 KEL PY - 2008/// CY - New Delhi PB - Prentice Hall. KW - Brand name products--Management KW - Product management KW - Brand name products N1 - Includes index ER -