Keller, Kevin Lane <br/><br/>
Strategic brand management :   building, measuring, and managing brand equity 
/ Kevin Lane Keller 
 - 3rd ed. 
 - New Delhi :  Prentice Hall.,  c2008 
 - 692 p.:  ill.;  25cm 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9788120335400  TZs.23788.67 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Product management<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.4012 KEL